The Four (Kobo eBook)

The Four By Scott Galloway Cover Image
$12.99
Available Now

Description


**NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.**

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Audiobooks

Digital Audio Books

Get a Gift Card

Gift Cards

Nine Stores in Sonoma, Napa and Marin Counties

Petaluma Store

140 Kentucky Street
707-762-0563
click for hours & info



Petaluma 
Underground

140 Kentucky Street
707-782-0228
click for hours & info



Sebastopol Store

138 N.Main Street
707-823-2618
click for hours & info



Santa Rosa Store

(Montgomery Village)
775 Village Court
707-578-8938
click for hours & info



Healdsburg Store

104 Matheson Street
707-433-9270
click for hours & info



Napa Store

1300 First Street, Suite 398
707-252-8002

click for hours & info



Calistoga Store

1330 Lincoln Avenue
707-942-1616
click for hours & info



San Rafael Store

1200 4th Street
415-524-2800

click for hours & info



Novato Store

999 Grant Avenue
Suite 105
(415) 763-3052
click for hours & info



Larkspur Store
2419 Larkspur Landing Circle
(415) 870-9843
click for hours & info

Headquarters (Offices)

139 Edman Way 
Sebastopol
707-823-8991
click for hours & info