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News From Your Independent Bookstore

Indie Bookstore Day & Copperfield's 35th Anniversary Celebration

Thanks for celebrating with us!

Independent Bookstore Day

Thanks for attending the festitivies we hosted in our stores in Indie Bookstore Day. We also celebrated Copperfield’s 35th Anniversary with an all-day party. Our store teams put out an amazing effort and the whole day was a rousing success and much appreciated by booklovers throughout the North Bay. 
Here’s a taste of the day from all eight stores…
…Jen in San Rafael dressed as the Mad Hatter running events from kids to adult all day….Tyler in Healdsburg with his balloon Mini Me….Kathleen teaching a Literary Line Dancing class also in Healdsburg… Ray in Petaluma throwing out those tough Trivia Questions to rabid booklovers…Patty managing the Todd Parr kids'  event with 70 people (also in Petaluma)…Christina in Napa who invited customers to get Alice in Wonderland tattoos and sit at our coloring tables…Leo in Montgomery Village who handed out the Scavenger Hunt forms to customers…Nicelle reading Story Time in Sebastopol…And all those who came to the Novato store for Jazz in the Neighborhood and to read at the Open Mic to the live music playing in Calistoga and Napa. 
PLUS author events in every store including 
·      Todd Parry, The Mommy Book
·      Dan Dunn, American Wino: A Tale of Reds, Whites, and One Man’s Blues
·      Jessica Fechtor, Stir: My Broken Brain and the Meals That Brought Me Home
·      Jean Hegland, Still Time
·      Marian Palaia, The Given World
·      Time Hicks, Last Stop Before Tomorrow
·      Frances Dinkelspiel, Tangled Vines: Greed, Murder, Obsession, and an Arsonist in the Vineyards of California
We love our readers in the North Bay! 

Copperfield's Novato Is Now Open!

On Wednesday evening, the line wrapped around the building at our new location at 999 Grant Avenue in downtown Novato. Hundreds of people flocked to the official ribbon-cutting ceremony with the Novato Chamber of Commerce, and they stayed until closing to revel in the realization of a long-time dream for their community.

"It is so thrilling to become part of such a welcoming and friendly community," said Copperfield's Novato store manager Winona Wagner. The new store is now open for business every day from 10am-7pm, and open until 6pm on Sundays. 

Novato Store to Open Soon

It’s almost time! Our new Novato store located at 999 Grant Avenue at Redwood Boulevard opens this April.

Right now we are in a mad scramble to make sure all the books are ordered and on the shelves, the displays up, the staff trained, and the counter operational so we can be ready. We will have the official ribbon cutting ceremony at the new store at 5:30 pm on Wednesday, April 13, hosted in partnership with the Novato Chamber of Commerce. This event will be followed by a short reception until 7pm. Then shortly thereafter the store will be open for business. 

Amazon and the Choices We Make

The GoLocal movement has changed how Americans view their neighborhoods and it’s now common knowledge how our communities are preserved through jobs, livability, and diversity each time someone makes a local purchase. It’s a righteous cause, trying to preserve our communities by supporting the local retailers so that they can thrive. We walk our talk by buying local. San Francisco’s North Bay excels at this and the results are a livability that is admired worldwide. Yet, customers still succumb to internet convenience. Discount pricing can still trump a local sale, no matter how unsustainable it is in the big picture. The American Booksellers Association and Civic Economics just completed a study about Amazon that shows the impact of our choices, painting a picture that is beyond lost sales and addresses the loss in tax and property revenue as well as local jobs. Here are some of their stats:

  • In 2014, Amazon sold $44.1 billion worth of retail goods nationwide, all while avoiding $625 million in state and local sales taxes.
  • That is the equivalent of 31,000 retail storefronts, 107 million square feet of commercial space, which might have paid $420 million in property taxes.
  • A total of more than $1 billion in revenue lost to state and local governments, $8.48 for every household in America.
  • Amazon also operated 65 million square feet o fdistribution space, employing roughly 30,000 full-time workers and 104,000 part-time and seasonal workers.
  • Even counting all the jobs in Amazon distribution centers, Amazon sales produced a net loss of 135,973 retail jobs.

Copperfield’s is one of hundreds of independent bookstores across the country that serve their communities directly and thrive because of it. But having battled our way out of the recession and the onslaught of online retailers, independent bookstores have new cause to be alarmed. You’ll be hard pressed to get a bookseller to utter the word Amazon, but sometimes “the company who cannot be named” must be finally called out, especially as Amazon recently announced their intent to open hundreds of bookstores across the country, essentially directly threatening the livelihood of independent bookstores.

To read the complete study, please click here. 

Copperfield's Announces the Bestselling Books of 2015

There’s nothing better than a gripping story as Copperfield’s Books 10 bestselling book list of 2015 attests. The list tilts more toward fiction with 6 of the top 10, but that is less important than whether the story captivates. While four of the top sellers claimed their spots through their initial publication as hardcovers in 2015, four of the six remaining were bestselling books that experienced another boom once released in trade paper this year. The adult coloring book trend was captured in the top 10 this year, as was the impulse people had to re-evaluate their lives from a material and ethical standpoint.
Copperfield’s Top 10 Bestselling Books of 2015
1.     The Life Changing Magic of Tidying Up by Marie Kondo 
2.     All the Light We Cannot See by Anthony Doerr 
3.     The Girl on the Train by Paula Hawkins
4.     The Martian by Andy Weir 
5.     The Boys in the Boat by Daniel Brown 
6.     Go Set a Watchman by Harper Lee 
7.     Being Mortal: Medicine & What Matters in the End by Autl Gawade 
8.     Euphoria by Lily King 
9.     The Goldfinch by Donna Tartt 
10.    Enchanted Forest: An Inky Quest & Colouring Book

The Life Changing Magic of Tidying Up topped the bestsellers list at Copperfield’s for 2015.  The translated book from Japanese author Marie Kondo reveals her system of decluttering and organizing that involves purging one’s house of things that no longer are useful or give joy. The $16.99 book has been on Copperfield’s bestseller list for weeks running, and according to Copperfield’s buyer Michele Bellah, this extreme form of paring down obviously speaks to the American consumer who has been overwhelmed by “stuff” while simultaneously searching for a less encumbered life and one infused with more meaning.
The second top selling book is the Pulitzer-Prize winning novel from Anthony Doerr, All the Light We Cannot See. Copperfield’s Books’ buyer Sheryl Cotleur reports, “Our readers have loved this beautifully written book about resilience in occupied World World II France. They loved it from the beginning, before it won the Pulitzer and even before it was nominated for a National Book Award.”
The Girl on the Train by Paula Hawkins swept the collective imagination. The novel took third position on the list with a suspenseful story told by a largely inebriated narrator who viewed a possible murder from a passing train.
Also out in paperback, and helped by the release of the movie, The Martian by Andy Weir claimed the fourth position with a detailed assessment of what it might take to live on Mars from the first person viewpoint of an astronaut left behind as well as his audience on earth who roots for his survival.
The Boys in the Boat: Nine Americans and Their Epic Quest for Gold at the 1936 Berlin Olympics by Daniel Brown, first published in 2013, continues to sell now in paperback and, as such, claimed the fifth place.
The phenomenon of Harper Lee’s undiscovered novel, Go Set A Watchman, set bestsellers lists afire over the summer and resulted in the novel claiming the sixth overall position for 2015.
Atul Gawande challenged traditionally held views about the role of medicine with his nonfiction work, Being Mortal: Medicine and What Matters In the End. In writing the book, Gawande employed both his knowledge as a doctor and his personal life as a son who had to make difficult choices when his aging father became ill. It claimed the seventh position.
Two works of fiction brought up the eighth and ninth spots--both released in 2015 as tradepaper editions of the bestselling hardcovers--Euphoria by Lily King and The Goldfinch by Donna Tartt.
And in the 10th position was Enchanted Forest: An Inky Quest & Colouring Book by Johanna Basford, the author who started the trend in adult coloring books. Another of Basford’s books, Secret Garden: An Inky Treasure Hunt & Colouring Book, claimed the 12th spot. Both were published by Chronicle Books.
Other books in the top 20 included David McCullough’s biography The Wright Brothers (11); A Man Called Ove (13), a novel now in paper by Fredrick Backman, a book that was loved and handsold by Copperfield’s booksellers; Wild (14) now in paperback by Cheryl Strayed;  Dead Wake: The Last Crossing of the Lusitania (15) by Erik Larson; How To Love (16) by Vietnamese Buddhist monk Thich Nhat Hanh; Ruth Reichl’s novel Delicious (17) in paper (helped by Copperfield’s event with the author); H is for Hawk, a compelling first person story of training a goshawk and dealing with grief by Helen MacDonald, The Road to Character (19) by David Brooks, which plumbs the value of humility, integrity, and other moral attributes, and Gumption by Nick Offerman, a humorous but also engaging overview of Americans whose “gumption” inspire Offerman. Book sales were aided by a sell out Copperfield’s event with this author.



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Eight Stores in Sonoma, Napa and Marin Counties

Petaluma Store

140 Kentucky Street
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Petaluma Used & Rare

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Santa Rosa Store

775 Village Court | 707-578-8938
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Sebastopol Store

138 N. Main Street
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Novato Store

999 Grant Avenue
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Healdsburg Store

106 Matheson Street
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Napa Store

3740 Bel Aire Plaza
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Calistoga Store

1330 Lincoln Street
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San Rafael Store

850 4th Street
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