The Corporate Startup: How Established Companies Can Develop Successful Innovation Ecosystems (Paperback)

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A key reading for leaders that outlines how to effectively innovate for the future and boost growth, while running the core business. - Alex Osterwalder, Co-author of Business Model Generation.

Winner of the 2018 CMI Management Book of the Year Award for Innovation and Entrepeneurship

The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. - The world around us is changing rapidly. There is now more pressure on established companies to innovate. - The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. - The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. - The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models.

This book helps organisations of all sizes to manage innovation. This playbook uses illustrated step-by- step guides to lead the reader through the processes to create an ecosystem that nurtures innovation at every level in a business. - Jury CMI Management Book of the Year.

Big companies need to innovate or die. The question is how. Companies need a playbook; a process by which they can start the process of transforming their organizations into innovation engines. The Corporate Startup is that playbook. It provides a proven methodology --applying Lean Startup principles and more-- for building a culture of innovation. - Ben Yoskovitz, Co-Author of Lean Analytics and Founding Partner at Highline BETA.

About the Author


Dr Tendayi Viki is an author, speaker and advisor on the topic of corporate innovation. He helps companies of all sizes develop internal ecosystems so they can innovate for future while running their core business. He holds a PhD in Psychology and an MBA. He has worked with several companies including ABN AMRO, Airbus, Air France-KLM, American Express, The British Museum, Lufthansa-Airplus, Pearson, Salesfo rce, Standard Bank, Unilever and The World Bank. Dr Viki co-designed and helped implement Pearson's Product Lifecycle, which is an innovation framework that won Best Innovation Program 2015 at the Corporate Entrepreneur Awards in New York. He was nominated for the Thinkers50 2017 Innovation Award and listed on the Thinker50 2018 Radar List of emerging management thinkers to watch. He is also a Contributor at Forbes Magazine.Dan comes from an entrepreneurial background. He has been involved with Hi-Tech and internet start-ups across the world and is an entrepreneurship community leader in Europe. In recent years, he started focusing more on enterprise innovation management, specifically on the changes large organizations need to make to allow for disruptive new ventures to be built in a corporate setting. He has worked with companies like Deutsche Telekom, Bosch, Jaguar Land Rover and Allianz. A big proponent of the ecosystem approach to innovation, Dan has also worked with various government bodies in Asia and Europe, helping developing national innovation ecosystems and implement national innovation strategies. The work experience gathered from the public and private sector has been translated into various experiential courses that Dan has delivered for universities worldwide.Esther is co-founder and investor of NEXT.amsterdam, helping startups from ideas phase to a working business model. She has developed the entrepreneurship course for the Communication Multimedia and Design program at the Amsterdam University of Applied Sciences. She is also an international speaker who organized the fi rst StartupBus Europe tour in 2011 and has acted as lead mentor at Rockstart Accelerator for the past six years. As a visual spatial thinker she was part of bringing the lean startup movement to the Netherlands. Esther has mentored over a hundred startups so far and still acts as advisor for many of them. Connecting corporates to the startup ecosystem is important to NEXT, so Esther is also frequently involved in corporate innovation.


Product Details
ISBN: 9789462763074
ISBN-10: 9462763070
Publisher: Management Impact Publishing
Publication Date: March 1st, 2019
Pages: 300
Language: English

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