A book on creativity should not be like other books. The Idea Book is 150 pages of ideas, 150 empty pages for your own idea. It's an idea book. The book part consists of 63 different chapters on how you can develop new ideas. Every chapter ends with a practical activity, or exercise, where the reader can practice the lesson of that chapter. The book is full of stories, anecdotes, and quotes about how to generate ideas. The notebook part is a place for you to work on and store your best ideas. Follow the tradition of a long line of creatives who have used a small, black notebook to catch their ideas. The combination of creativity boosts from the chapters, and a beautiful notebook for your ideas makes The Idea Book the perfect companion for anyone who wants to nurture their creativity.
About the Author
Fredrik Haren is an author and speaker on business creativity. He has delivered over fifteen hundred presentations, lectures, and workshops in over forty-five countries and has inspired hundreds of thousands of business people to become more creative and to look at the world in a new way. He is the author of nine books, including The Idea Book, which was included in the 100 Best Business Books of All Time."