Big City Public Relations (Hardcover)

Big City Public Relations By Zack Germroth Apr Cover Image
$36.95
Usually Ships in 1-5 Days

Description


Big City Public Relations: Real PR Experiences + Lessons Learned

Through 30-plus episodes, author Zack Germroth covers PR strategies, media relations and crisis communication. Each experience ends with "Lessons Learned."

Big City Public Relations replays the largest implosion in the western hemisphere attracting 50,000 onlookers and national media, to a collapsing TV infrastructure, the closing of the Preakness, and a "most wanted" suspect pursuit by 100 police officers.

The author served Baltimore's dual housing agencies with some 2,000 employees. The 10 most troubling landlords and demolishing 10,000 row homes were also topics for the thousands of media stories he handled. While wearing the Public Relations Director's hat, he also served as the Public Information Officer (PIO) for "Housing's" 35-officer police force.

Chapters 1 through 4 set the scene, and chapters 5 through 32 each replay in detail a PR/media-heavy episode: some were picture-perfect; others needed extensive hands-on mitigation.

Three contributing PIOs from Fire, Police, and Public Works detail one of their agencies' national-news-making episodes.

If you're a PR practitioner, student or teacher; city employee or resident; someone who may occasionally respond to the media, or just curious about PR in a big city, you may enjoy this Big City Public Relations tour covering 14 years.



Product Details
ISBN: 9781977234544
ISBN-10: 1977234542
Publisher: Outskirts Press
Publication Date: February 13th, 2024
Pages: 294
Language: English

Audiobooks

Digital Audio Books

Get a Gift Card

Gift Cards

Nine Stores in Sonoma, Napa and Marin Counties

Petaluma Store

140 Kentucky Street
707-762-0563
click for hours & info



Petaluma 
Underground

140 Kentucky Street
707-782-0228
click for hours & info



Sebastopol Store

138 N.Main Street
707-823-2618
click for hours & info



Santa Rosa Store

(Montgomery Village)
775 Village Court
707-578-8938
click for hours & info



Healdsburg Store

104 Matheson Street
707-433-9270
click for hours & info



Napa Store

1300 First Street, Suite 398
707-252-8002

click for hours & info



Calistoga Store

1330 Lincoln Avenue
707-942-1616
click for hours & info



San Rafael Store

1200 4th Street
415-524-2800

click for hours & info



Novato Store

999 Grant Avenue
Suite 105
(415) 763-3052
click for hours & info



Larkspur Store
2419 Larkspur Landing Circle
(415) 870-9843
click for hours & info

Headquarters (Offices)

139 Edman Way 
Sebastopol
707-823-8991
click for hours & info