Mastering the Business of Photography: What the Pros Do When They're Not Taking Incredible Pictures (Paperback)

Mastering the Business of Photography: What the Pros Do When They're Not Taking Incredible Pictures Cover Image
$19.95
Email or call for price.

Description


Photography can be a competitive and unforgiving trade, however there are many strategies for professional success. This book is a resource for photographers of all kinds and demonstrates the many ways to manage a career in photography, while still “earning enough money to support yourself, a family, your interests, your aspirations, and your passion.” Mastering the Business of Photography offers insights into what happens when you’re not shooting—which is most of the time—and explains what you must do to further your career, make a living, and accomplish your personal goals. Topics include:

• Organizing assignments from start to finish
• Creating a plan and calculating risks
• Building a standout portfolio
• Anticipating financial matters
• Working with clients
• Self-promoting
• Getting paid
• Booking gigs
• Negotiating a contract
• And much more

For freelance photographers and for those employed by agencies as well, this guide is full of practical advice for navigating the world of photo work, coming from an industry professional with over forty years of experience.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

About the Author


Tony Luna founded Tony Luna Creative Services, a Creative Consultancy, in 1971. He has worked as an Artist Representative and as an Executive Producer, and regularly works closely with artists. He has taught several classes in photography and art, and authored the book titled How to Grow as a Photographer. He lives in Santa Barbara, California.


Product Details
ISBN: 9781621533931
ISBN-10: 162153393X
Publisher: Allworth
Publication Date: February 4th, 2014
Pages: 208
Language: English

Audiobooks available!

Digital Audio Books

Get a Gift Card

Gift Cards

Nine Stores in Sonoma, Napa and Marin Counties

Petaluma Store

140 Kentucky Street
707-762-0563
click for hours & info



Petaluma 
Underground

140 Kentucky Street
707-782-0228
click for hours & info



Sebastopol Store

138 N.Main Street
707-823-2618
click for hours & info



Santa Rosa Store

(Montgomery Village)
775 Village Court
707-293-2109
707-578-8938
click for hours & info



Healdsburg Store

104 Matheson Street
707-433-9270
click for hours & info



Napa Store

1300 First Street, Suite 398
707-252-8002

click for hours & info



Calistoga Store

1330 Lincoln Street
707-942-1616
click for hours & info



San Rafael Store

1200 4th Street
415-524-2800

click for hours & info



Novato Store

999 Grant Avenue
Suite 105
(415) 763-3052
click for hours & info



Larkspur Store
2419 Larkspur Landing Circle
(415) 870-9843
click for hours & info

Headquarters (Offices)

139 Edman Way 
Sebastopol
707-823-8991
click for hours & info