Description

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Helping family and children's portrait studio owners make the challenging transition to digital photography, this book offers both the mechanics of shooting in a new format and new business skills necessary for digital portraiture. Equipment needs are thoroughly covered, including hardware and software, camera features and accessories, and scanners and printers needed for image output. Studio owners learn how to maximize their advertising impact through the development of superior web sites and more conventional marketing strategies. Premiere family portrait photographers offer insiders' tips on marketing and processing digital portrait photography and explain the benefits of the format for clients and owners alike.