The Psychology of Technology: Social Science Research in the Age of Big Data (Paperback)

The Psychology of Technology: Social Science Research in the Age of Big Data By Sandra Matz (Editor) Cover Image
By Sandra Matz (Editor)
Email or call for price.


Rapid advances in information technology have profound implications for human interaction, mental health, and the field of psychology itself. This book examines research from different subdisciplines across psychology to address the ways in which technology and Big Data provide a unique window into human cognition and behavior.

Digital technologies increasingly impact nearly every aspect of our lives, affecting not only our well being but also changing the way we work, design policies, define morality, and even the way we think.

Every interaction with smartphones, computers and tablets leaves a leaves a trace, a digital footprint that offers fresh insights to psychologists studying the new frontiers of human behavior. At the same time, the use of public information provided by private citizens--social media postings, digital networks, datasets and internet preferences--requires careful attention to ethical considerations.

An especially timely book in light of the COVID-19 pandemic, when so many people were forced to live online like never before. Many of the changes, for individuals, workplaces, and societies, will be long-lasting.

About the Author

Sandra C. Matz, PhD, is an assistant professor at Columbia Business School in New York City. She was a Visiting Professor of Marketing at University College Dublin, Visiting Researcher at the Stanford Graduate School of Business, and Visiting Researcher in the Department of Psychology at the University of Texas-Austin. She holds a PhD in psychology from the University of Cambridge (UK). Visit, and follow @sandracmatz.

Product Details
ISBN: 9781433836268
ISBN-10: 1433836262
Publisher: American Psychological Association (APA)
Publication Date: July 12th, 2022
Pages: 451
Language: English


Digital Audio Books

Get a Gift Card

Gift Cards

Nine Stores in Sonoma, Napa and Marin Counties

Petaluma Store

140 Kentucky Street
click for hours & info


140 Kentucky Street
click for hours & info

Sebastopol Store

138 N.Main Street
click for hours & info

Santa Rosa Store

(Montgomery Village)
775 Village Court
click for hours & info

Healdsburg Store

104 Matheson Street
click for hours & info

Napa Store

1300 First Street, Suite 398

click for hours & info

Calistoga Store

1330 Lincoln Avenue
click for hours & info

San Rafael Store

1200 4th Street

click for hours & info

Novato Store

999 Grant Avenue
Suite 105
(415) 763-3052
click for hours & info

Larkspur Store
2419 Larkspur Landing Circle
(415) 870-9843
click for hours & info

Headquarters (Offices)

139 Edman Way 
click for hours & info